GRAPHIC DESIGN

BRANDING

For our graphic design 3 course we were asked to make a name, logo, packaging, A2 poster and two social media posts for a chocolate company. This entailed creating a cohesive brand for the company brief that we were handed. The brand is aimed at Gen Z and emphasizes their ethical chocolate production. In addition to this they mentioned that they want a unique letter logo.

CONCEPT

The ultimate inspiration for the concept was the main ingredient of the product itself: the cocoa bean. Both the name and the packaging shape was inspired by the pods that contain the cocoa beans which chocolate is made from. The design on the other hand, in terms of colors and typography, was chosen to appeal to Gen z. I also chose a green background for the main logo to symbolize the sustainability and ethics of the brand.

pods phone mockup pods poster mockup pods packaging die-line
bus poster mockup

INFORMATIONAL POSTER

This infographic is meant to convey the message of the brands ethical chocolate sourcing using a caterpillar becoming a butterfly as an analogy. The inspiration again came from pods which reminded me of the pupa that caterpillars lay in before coming butterflies. It is also inspired by the butterfly effect where actions can have enormous consequences in links further down the chain. This is a good picture for how ethical sourcing has positive ripple effects.

In this case there is a road symbolizing a trace back to the first caterpillar, then feeding the caterpillar as in fair pay, before the caterpillar becomes a pupa in a safe environment where it can flourish. Lastly there is some waiting time as the pupa prepares to become a butterfly in the end.